Barcelona is one of the most successful football clubs in the world, and its commercial value has never been higher. According to a report by Deloitte, Barcelona's sponsorship revenue hit a record high in 2020, increasing by 12%. This marks a significant increase from the previous year, which saw a growth rate of just over 7%.

The increase in sponsorship revenue can be attributed to several factors. First, Barcelona's success on the pitch has always been a key factor in attracting sponsors. The club has won numerous titles over the years, including five Champions League titles, and this success has helped to boost their reputation and brand value.

Secondly, the COVID-19 pandemic has also played a role in the rise of sponsorships for football clubs. Many businesses have had to cut back on spending during these challenging times, but they have found that investing in sports teams like Barcelona can still provide a return on investment.

Finally, the impact of the pandemic on global travel has also led to increased interest in football as a form of entertainment. Fans have been able to watch matches at home, and this has provided opportunities for companies to reach new audiences through advertising and sponsorship deals.

Overall, it seems clear that Barcelona's commercial value will continue to grow in the coming years. With its continued success on the pitch and the growing popularity of football as a sport, it is likely that the club will see even more opportunities for sponsorship deals in the future.